Factors Influencing Precision Agriculture Adoption among Farmers: A Case Study in Kelantan, Malaysia

Abstract

This research examines the key factors influencing the adoption of precision agriculture (PA) among farmers in Kelantan, Malaysia. Specifically, the study investigates how the cost of technologies, farmers’ knowledge levels, awareness, technological infrastructure, and initial investment requirements shape the likelihood of adopting precision agriculture practices in the region. By employing a quantitative approach and factor analysis, that integrate socio-demographic characteristics with critical determinants of adoption, this study offers important insights into the economic implications of PA, opportunities for crop yield optimization, and potential strategies to strengthen agricultural productivity in Kelantan. The findings reveal that awareness, economic return and knowledge enhancement are central to improving precision agriculture adoption. Limited understanding of concepts and inadequate exposure to technology-based farming methods remain major obstacles among smallholders. Additionally, recommendations for providing financial support and incentives are proposed to overcome financial barriers and encourage farmers to adopt precision agriculture technologies. Overall, this research contributes to the growing body of literature on precision agriculture adoption in Malaysia by emphasizing the combined importance of technological advancements, knowledge dissemination, financial support, and collaborative efforts. Strengthening these elements is crucial for driving successful precision agriculture adoption, enhancing farm profitability and crop yield while promoting sustainable agricultural development in Kelantan, Malaysia.