Factors Affecting Local Acceptance and Resistance to Modern Filipino Cuisine of Selected Restaurants in Parañaque City

Abstract

The study focuses on understanding how modernization in Filipino cuisine affects local diners’ acceptance or resistance, specifically within selected restaurants in Parañaque City, Philippines. It explores the dynamic tension between the preservation of traditional Filipino food and the emerging modern adaptations fueled by globalization. The modernization of Filipino food is continuously emerging, particularly in Parañaque City, Philippines. As globalization drives these changes, a tension arises between preserving traditional Filipino cuisine and embracing modern adaptations within the food industry, making efforts toward food preservation increasingly necessary. This study focuses on evaluating how these changes affect local acceptance and resistance toward modern Filipino cuisine in selected restaurants in Parañaque City. Using a self-made questionnaire consisting of a Likert Scale, researchers gathered data from 400 respondents aged 18 and above who have dined at notable restaurants such as Manam, Mangan, Fely J’s Kitchen, and Golden Cowrie. The purposive sampling method was employed to ensure that respondents possessed characteristics relevant to the study, enabling accurate insights into consumer perceptions. The findings revealed a significant difference in factors influencing acceptance and resistance. The most important factor driving local acceptance was related to people—highlighting the importance of excellent quality service—followed by physical evidence and place, which refer to the restaurant’s ambiance and accessibility, respectively. These elements play a crucial role in shaping customers’ dining experiences and acceptance of modernization in Filipino cuisine