Beyond Skin Deep: Exploring the Motivations, Stigma, and Cultural Significance of Tattoos in the Professional World
by Christian A. Escuro, Christopher A. Britanico, Kurt Sid Marione P. Estrebillo Bill, Nelia A. Britanico
Published: December 3, 2025 • DOI: 10.47772/IJRISS.2025.91100160
Abstract
This study explores the reasons people get tattooed, the lingering societal prejudice regarding body art, and its impact on careers in the Philippines. Applying a phenomenological framework, data collection was conducted through semi-structured interviews and online surveys with professionals who have tattoos, human resource (HR) practitioners, as well as college students. Results indicate that while younger individuals perceive tattoos more as self-expression than ever before, professional stigma is still highly prevalent in conservative sectors. This research rests on Andrea Salvini's (2010) Symbolic Interaction Theory, Mitchell Green's (2010) Self-Expression Theory, and Link and Phelan’s (2001) Theory of Stigma. Thus far, the study has led to the creation of an awareness magazine “INKclusivity” which aims at promoting inclusivity within work environments.