The Use of Humor in Da’wah: A Study Based on the Qur’an

Abstract

This study examines the concept and use of Humor in Islamic da’wah from the perspective of the Qur’an, focusing on the biography of the Prophet Muhammad (peace be upon him), the practices of the Companions, and the distinction between permissible and impermissible Humor according to the principles of Shariah. Islam recognizes Humor as part of human nature and as an effective means of communication, provided it is grounded in truth, good character, and wisdom. Through qualitative analysis of Qur’anic verses, hadith, the Prophet’s biography, the views of classical and contemporary scholars, and literature on da’wah communication, the study finds that the Prophet Muhammad (peace be upon him) used Humor moderately as a medium of education, a psychological approach, and a da’wah strategy, without involving lies, insults, or negligence. The Companions also emulated this approach by maintaining a balance between religious seriousness and cheerfulness in social interactions. The findings indicate that permissible Humor in da’wah includes light jokes, educational analogies, and subtle, creative forms of constructive criticism that do not offend others. This type of Humor is effective in attracting the audience’s attention, enhancing understanding of the message, strengthening moral and ethical values, and reducing the communication gap between preachers and society, especially in digital media contexts such as religious lectures, da’wah cartoons, short videos, and social media content. In contrast, impermissible Humor includes harsh mockery, insults, slander, exposing others’ faults, and Humor that promotes immorality and division, as these contradict Islamic ethics and may undermine the objectives of da’wah. The study also proposes a Qur’an-based Humor in Da’wah Model that encompasses the sources of Humor, delivery strategies, objectives of da’wah, and Shariah ethics as a practical guide for preachers. In conclusion, the study emphasizes that Humor in da’wah should be applied in a balanced (wasatiyyah) manner, guided by the Qur’an and Sunnah, and tailored to the audience’s context so that da’wah becomes more effective, relevant, and ethical without compromising the sanctity of the Islamic message.