Empirical Analysis on the Awareness and Acceptability of the University of La Salette's Vision, Mission, and Objectives among Stakeholders: Basis for Dissemination Intervention

Abstract

In higher education institutions, the Vision, Mission, and Objectives (VMO) serve as the guide to institutional growth and development as well as governance and academics. This study aims to empirically analyse the level of awareness and acceptability of the University of La Salette’s Vision, Mission, and Objectives among its stakeholders, as a basis for developing a dissemination intervention to strengthen institutional alignment and engagement. A quantitative research design was employed using a descriptive survey approach to 426 respondents from students of nine (9) colleges and other stakeholders (alumni, faculty admin staff, parents, cooperating agencies). The results revealed moderate awareness of the Vision, Mission, and Objectives (VMO) of the University of La Salette and its dissemination. Although some groups, particularly faculty and selected colleges, demonstrated higher awareness, the overall results indicate that awareness of the ULS-VMO is present but not consistently high across all groups. In terms of acceptability, the ULS-VMO is generally acceptable among students and stakeholders, with understanding interpreted as highly acceptable among stakeholders, while clarity and consistency, congruency with activities, practices, and operations, and attainability were moderately acceptable. To enhance the awareness and acceptance of the VMO among the stakeholders, the University may also develop a dissemination plan for the VMO and organize awareness programs from time to time.